The opening of Starbucks first store in Italy should not require a significant alteration in its supply chain. Italy accounted for 16% of all European coffee exports in the 12 months to June 30, with Brazil accounting for 34% of total Italian exports. Starbucks bought 4% of all Brazilian coffee exports in the past 12 months, placing it fourth behind number one buyer Lavazza (4%). All Starbucks’s Brazilian shipments went to the U.S., suggesting it runs a global distribution hub approach to its supply chain, with Brazil providing 13% of its seaborne imports in the past 12 months behind ...
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