Jack Daniels whisky manufacturer Brown Forman has seen a slowdown in sales growth due to EU tariffs against U.S. exports, put in place as retaliation for U.S. section 232 metals duties. CFO Jane Morreau has stated tariffs have reduced net sales growth “by nearly 1 percentage point” versus 6% achieved. U.S. exports of whisky to the EU by all distillers fell by 36.6% year over year in April. Brown Forman’s experience is a lesson for Mexico’s tequila makers should President Trump make good on his migration-related tariff plans. The U.S. accounted for $1.43 billion...
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